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ALOTones

By 2012-06-06 August 14th, 2020 No Comments

ALOTones was an advertising campaign from Agency Magma in NYC. For this campaign I was commissioned to write seven original tracks for the seven flavors of ALO. On the side of each bottle of the drink in stores was a QR Code where the person could scan the code and download an original piece of Mikronesia music that was written to embody that flavor. Here’s a sample track:

As a viral video campaign Agency Magma created some videos of artists drinking the ALO Drink, listening to my music and creating original illustrations in response.

Here’s one of the video experiments:

Here’s a video explaining the whole campaign and the product in more detail:

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